Web Strategy Secrets
Selasa, 19 April 2011
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Your website is the centre of your ‘web universe' – and it has four key functions:
But what people are comfortable doing on your website depends on how much they TRUST you.
"Trust is the single most valuable commodity on the web." Chris Brogan and Julien Smith, authors of "Trust Agents."
Your website is like your shop front or office – where the business takes place. You're rarely going to do business with someone you don't trust, right? So your job is to earn your customers' trust. And how do you do that? Simple. Let them get to know you. Take the risk out. Share your knowledge with them.
"Content is King but Marketing is Queen. And the Queen runs the household." - Gary Vaynerchuk author of "Crush It!" and founder of Winelibrary.TV
However your website is only one small part in your web strategy. Enter the stalwarts in the world of the web: search engines, back-links and social media. They work together and are all driven by the same thing: remarkable content.
Understanding WHO your ideal buyers are, WHAT problems you solve for them, WHY they buy from you and WHERE they are on the web helps you determine HOW and WHEN you create remarkable content for them.
This ebook will help you generate ideas for remarkable content and build trust with your customers. You'll learn how to attract back-links, build a social media profile and get to the top of Google.
Plus, hopefully you'll have lots of fun along the way and save a fortune on marketing!
This is an extract from Web Strategy Secrets e-book.
- People download information,
- They connect with you,
- They enquire; and
- (If you're lucky!) They purchase from you.
But what people are comfortable doing on your website depends on how much they TRUST you.
"Trust is the single most valuable commodity on the web." Chris Brogan and Julien Smith, authors of "Trust Agents."
Your website is like your shop front or office – where the business takes place. You're rarely going to do business with someone you don't trust, right? So your job is to earn your customers' trust. And how do you do that? Simple. Let them get to know you. Take the risk out. Share your knowledge with them.
"Content is King but Marketing is Queen. And the Queen runs the household." - Gary Vaynerchuk author of "Crush It!" and founder of Winelibrary.TV
However your website is only one small part in your web strategy. Enter the stalwarts in the world of the web: search engines, back-links and social media. They work together and are all driven by the same thing: remarkable content.
- Create remarkable content and people will share it with their friends on social media (like Facebook, Twitter and blogs).
- If your content is really good people will link to it - back-links are the currency of the web.
- The more back-links you have, the higher you'll appear on search engines.
Understanding WHO your ideal buyers are, WHAT problems you solve for them, WHY they buy from you and WHERE they are on the web helps you determine HOW and WHEN you create remarkable content for them.
This ebook will help you generate ideas for remarkable content and build trust with your customers. You'll learn how to attract back-links, build a social media profile and get to the top of Google.
Plus, hopefully you'll have lots of fun along the way and save a fortune on marketing!
This is an extract from Web Strategy Secrets e-book.
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Marketing
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